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Design at Shell
Design at Shell focuses on managing people's relationships with energy. It's ambitious, and so are the digital products we design and build. Through design, we support Powering Progress with a commitment to efficient and innovative digital solutions for Shell’s global businesses.
Principles in practice
We design with people in mind, laser focused on their needs. That's why Shell's diverse global network of customers, contractors, partners and operators already trust the digital products which support their business goals.
Proudly, design at Shell is
Sustainable, future-focused
Supporting net-zero ambitions in step with society, we consider the environmental impact of the product or service we are designing, and question how design can positively impact people’s behaviour in support of our low-carbon ambitions.
Ethical, always
Intentionally open and honest, we value the rights, effort and experiences of the people we design for. Clarity in how we use personal data and sincerity in our commitment to social responsibility matters to us.
Inclusive, everyone
Accessiblity is fundamental for people using our products in diverse contexts and environments. We strive for our products to comply with digital accessibility standards, and to be inclusive, because designing for everyone improves design for all.
Consistent, everywhere
Responsive and coherent design across devices around the globe is essential. We ensure our products function and behave consistently across all devices, big and small. By identifying usable, familiar patterns in our products we establish harmony in a multitude of contexts.
Informed, thoroughly
Rigorous research, testing and feedback keeps people at the centre of design. We apply iterative design thinking, engaging in open conversations with our users and testing in context so that products are designed to deliver maximum value for the people who use them.
Delightful, at heart
Delivering craft, beauty and sublime functionality in digital experiences matters. We invest in captivating our customers by attending to every detail in the products we build, believing that positive experiences and smooth performance are a priority.
Efficient, throughout
Quick and scalable products adapt appropriately for specific consumption and actions. We optimise processes to maximise efficiency and avoid waste, while adapting to changes in the market and society.