Benefits of Shell DS

Ideation

Empowering teams

• Focus on creating value for customers.
• Prototype ideas quickly and test them with users.
• Generate efficient and effective ideation, for better products and faster time to market.

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Design

Prioritising principles

• Support design practitioners at every stage of the design process.
• Prioritise digital accessibility from the outset by integrating a11y checks in the contribution process for accessible components and patterns.
• Save time and reduce design debt.
• Communicate a benchmark for the 'shape of design' across Shell, with guidelines and UI assets that allow designers to design with the right outcomes in mind.
• Ensure that written content is consistent and purposeful by using content guidelines and best-practice checklists.

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Development

Streamlining synergy

• Provide the tools required to build quickly and efficiently.
• Synchronise design and code, improving alignment and communication between designers and developers.
• Enable delivery of inclusive products built with Shell DS components that have A11y in mind - the best starting point to meet accessibility requirements.
• Reduce rework and accelerate development cycles with the extensive component library, leading to faster time to market.

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Delivery

Enhancing performance

• Allow product teams to focus on what matters - the product, not implementation details.
• Alleviate delivery delays, so business and design can target critical aspects of the product.
• Assure marketing teams with content guidelines to align tone of voice in their products.
• Improve customer satisfaction with components that aim to reduce users’ cognitive load and ensure an improved experience - for fewer errors and questions.

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Post-launch

Continuing success

• Ensure digital products are easy to maintain and update with the component library.
• Meet the specific business needs of Shell’s clients and partners with efficient, scalable and usable digital products.
• Demonstrate digital product suites that function seamlessly and delight during interaction.